However, the domain-hosting plot is getting cheaper as the day passes by more and more people are resorting to host multiple domains on a single hosting package. The shared hosting comes with an included option of multiple hosting in your package. By doing so, you are hosting a number of sites on a single IP, which many experts argue is not good for the websites. Still many people object to this theory as they list material proofs to turn down the argument point. Hosting multiple domains on a single IP has its advantage of being able to save money. Most of the providers’ offers offer dynamic IP's and if you need a static IP get ready to shell out few extra dollars per month. Static IP is required if you need to configure SSL on your site. Let's now discuss on how hosting multiple domains on a single IP influence your search engine rankings.

The orientation of this topic had always revolved around how search engines treat the websites. In earlier years, search engines had considered IP addresses as the URL rather than the web server in its database. Technologies have changed now and search engines of today are considering virtual domains as URL's. The IP address of a website is not of much priority now for the search engines. It is noticed that the SERPs are in no way affected by the multiple domain hosting.

However, the main issue occurs when a search engine has to ban a website. If the search engine bans a website, the entire IP gets banned which means the site using the same IP gets flushed out of the search engines. A single violation of search engine TOS can invite ban for entire range of websites hosted in that particular IP. The violation of terms of service could happen when someone attempts things out of box to boost the rankings of your website. The web masters often call these bad techniques black hat SEO. However, shared hosting is most popular form of hosting and millions of sites are being hosted in this form. To prevent such things from happening some of the best service providers in the market often monitor their user activity and suspend their account if they find any such violations.

It is important for large companies to have their own dedicated IP, however small businesses and single users can get off without it. It is not important for someone new in the website industry trying out something on their own to have a dedicated IP. Once you progress to next level of the segment where you start earning from your websites do not hesitate to get a single static IP for your site. To enable the FTP and SSH it is only the IP address of the web server which is required. Performances are however not affected when using headers rather than IP addresses. If you need an SSL for your site, it is better to go for a static single IP for your website. However, on a safer note it is always safe to have a single IP if your site is providing earnings to that extend.

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